Every FSBO seller has wondered how many people have actually driven past, looked at the house, and kept going without ever picking up the phone. It happens more than you’d think, and here’s why.
- Most buyers "windshield shop" a neighborhood before ever calling about a specific listing.
- A bare sign with just a phone number gives a curious buyer nothing to act on in that moment.
- The drive-by moment is high-intent but low-information, buyers want more before they’ll call a stranger.
- Giving buyers something to engage with at the curb turns that moment into a lead instead of a missed opportunity.
The drive-by is real, and it’s invisible to you
Buyers routinely drive through neighborhoods they’re interested in before ever calling about a specific home, it’s one of the most common parts of a home search. As a FSBO seller with just a sign in the yard, you have no way to know it happened. No call, no data, nothing. That moment just disappears.
Why they don’t call from the curb
Calling a stranger is a big ask for a small amount of information. A buyer who’s mildly interested after seeing your home from the street usually isn’t ready to commit to a phone call yet, they want to know more first, what’s inside, what’s been updated, what it’s actually like. Without an easy way to get that, most just drive on.
What actually gets them to engage
Lower the ask. A phone call is high-commitment; scanning a code with your phone and listening for a minute is not. Give drive-by buyers a low-friction way to learn more right there at the curb, and a meaningful share of them will take it, then reach out once they’re actually informed and interested.
How Hear My Home fits: a QR code on your sign turns that invisible drive-by moment into something you can actually see, buyers scan it, hear a narrated tour of your home right from the sidewalk, and text you if they’re interested. See how it works for FSBO →